image of a dog with a heart

What is Pupalito?

At our core, Pupalito is in the business of saving vulnerable animals.

We do this by providing humane relocation of animals from high-kill shelters with extreme pet overpopulation (known as sending shelters), to destination shelters (belonging to us), where there is a high demand for adoptable animals.

While this concept is not new, the way we are able to fund it is.

We have combined the best processes of nonprofits and for-profits, by operating as a Benefit Corporation, to create an innovative and sustainable solution. Major corporations use Pet Adoptions, Boarding, Training and Grooming to drive retail sales. Our hands-on approach to saving lives is focused on adoptions while theirs is retail. It is a proven model which works for them and will work for us.

To Benefit Homeless Pets

My name is John Ross, and I am the founder of Pupalito. I have spent more than 20 years in non-profit management with an emphasis on humane relocation.

You could say became involved in animal welfare the hard way! Many years ago, my family decided that adopting a dog was a great idea, so we visited a shelter on a Sunday. There were so many dogs that needed homes, it was hard to bring home just one. On Tuesday, I couldn’t stop thinking about all those homeless animals, so I went back to the shelter. I was surprised to see that there was not a single pet left in the place. When I asked the officer if all of the pets were adopted, he wouldn’t answer me and was quick to walk away; so I decided to do some research. It wasn’t easy to find, but this shelter killed almost 85% of the animals that it took in.

I had no idea there were places that kill over 85 percent of stray animals. It almost seemed like all this killing was a deep, dark secret that was hidden from the public while they held themselves out as “humane heroes” and even had a wall full of awards from industry organizations! When I found that millions of shelter pets in the United States are euthanized (killed) every year, I knew that I needed to help them find love. I quit my job soon after this experience and decided that my dad was right. He said, “You can be part of the solution or part of the problem.” So, I decided to be part of the solution, and have been looking for it ever since.

I founded Pupalito because I believe there is a more sustainable solution to animal homelessness and euthanasia. By “flipping the script” on animal welfare business, we can save the lives of thousands of animals. And that’s what I intend to do.

photo of john with dog


John Ross serves as LA Pets Alive’s Executive Director, overseeing the organization’s management, programs and development. Ross joined Pet’s Alive after spending more than 20 years in non-profit management with an emphasis on humane relocation.

John currently fosters five special needs dogs and six cats, plus a dozen neighborhood ferals. He is proud to be able to support Pets Alive’s mission to provide the best quality care for those pets in need of the most help.